They may be an everyday item but that doesn’t mean they should be overlooked - a high quality towel will not only dry you off quickly, it can also add some style and substance to your bathroom when displayed on a shelf or hung from a hook.
From reliable towels that will swiftly absorb water, to those that will add some extra colour to complement your décor, we’ve got plenty of options for you to consider below.
Best towels to buy in 2024
Hampton & Astley Egyptian Cotton Luxury Bath Towel Set
With their small but perfectly formed range of towels, bedding and home accessories, Hampton & Astley are one of our favourite brands for adding a touch of luxury to your decor - they've almost always got a sale on, too.
Their flagship Egyptian Cotton towels are a decadently deep 650gsm pile - for context, anything over 600gsm is considered "hotel quality" - and come in a choice of white, pink, subtle grey and charcoal grey. Add in the double-stitched border, and you're looking at some serious spa vibes!
Hampton & Astley claims that these towels will continue to fluff up over the first three washes. Sounds too good to be true? Well, we were lucky enough to get our hands on the six-piece set (two bath towels, two hand towels and two face towels) and put them to the test. Three washes in, we can confirm they feel even softer and fluffier than when they arrived, and the colour of the fabric has lost none of its vibrancy. And unlike some thick towels, they don't start to feel sodden when you're drying off after a bath or shower - they stay light and absorbent, and dry in a similar time to a thinner material. From what we've seen so far, we reckon this is a set you'll be enjoying for years to come!
Buy now from Hampton and Astley
Laura Ashley Luxury Cotton Embroidered Towels
Soft and fluffy, these branded towels from Laura Ashley should bring some comfort and cosiness to your wet room, helping you to dry off and snuggle up in style.
Whether you prefer a blush pink colour or something more subtle like a dove grey or sea spray, there will be a tone to match your bathroom decor in their sizeable collection. Thanks to its zero twist pure cotton it should quickly absorb any water.
Christy Supreme Hygro Towels
A smart and sophisticated set that would work well with a well-lit bathroom, these Supreme Hygro towels from Christy are manufactured using a unique proprietary spinning technology to create hollow yarn, making them super-soft, super-fluffy and super-absorbent. Available in multiple sizes and five colours including stone (above), blush pink and graphite.
Whether you opt for the hand towel, bath towel or bath sheet, all three should be soft to the touch as they’re made from 100% cotton.
Spa Turkish Cotton Towels
Well-known for their quality materials, The White Company have created a collection of thick Turkish cotton towels with a premium and luxury feel. We love the stylish ribbed border, too, total spa vibes!
Made from 100% Turkish cotton, they're absorbent without going 'soggy', and the natural fibre construction means they will dry out quickly. Also available in Dove Grey and Slate.
Buy now from The White Company
Bliss Combed Cotton Bath Towels
These classic styled towels are made from combed cotton to create a premium feel, with plenty of colours to choose from, ranging from denim to mocha to sky blue.
Aiming to replicate the style of towels you're likely to find at a luxury spa retreat, this set is available in extra large so you can fully wrap up and dry off after a long soak.
Promising to keep its soft textures after repeated use, this is a durable towel that doesn't compromise on quality, and is suitable for those with sensitive skin. The set comes in a laundry bag that's perfect for the gym or the pool.
Bottle Green Egyptian Towels
If you've gone for a bottle green theme in your bathroom these towels would make the perfect, practical addition. Made with extra-long Egyptian cotton fibres, they're fluffier, softer and more absorbent than your average cotton towel!
And if the deep colour has you worried about fading, Dunelm says that their in-house testing suggests these towels will retain their vivid colour for at least 50 washes. For spa style on a budget, look no further!
DEMMEX Organic Cotton Towel
Keep cosy and warm after your next shower with this full body towel made from 100% organic Turkish cotton. OEKO-TEX certified and using organic dye, it's a sustainable choice for your bathroom.
Soft to the touch, it features a diamond weave and stylish tassels on the edges which shouldn't come undone thanks to their double knotted design.
There's also plenty of choice when it comes to colour, whether you want an uplifting tone like mint or lemon to bring some freshness to the room, or prefer a darker option like black or wine-red Bordeaux to add some sophistication to the space.
Bee and Daisy Towel
Perfect for a summery theme and light décor, this bee and daisy towel has been made from 100% cotton for a soft and absorbent feel.
Available as either a hand towel for guests or as a larger bath towel, both are machine washable so can quickly be cleaned and replaced, keeping the sunshine in your bathroom.
For inspiration on where to keep your towels, take a look at our list of creative towel storage ideas. Or add more character to your bathroom with a stylish bath mat.