They may be an everyday item but that doesn’t mean they should be overlooked - a high quality towel will not only dry you off quickly, it can also add some style and substance to your bathroom when displayed on a shelf or hung from a hook.


From reliable towels that will swiftly absorb water, to those that will add some extra colour to complement your décor, we’ve got plenty of options for you to consider below.

For inspiration on where to keep your towels, take a look at our list of creative towel storage ideas. Or add more character to your bathroom with a stylish bath mat.

Best towels to buy in 2023

DEMMEX Organic Cotton Towel

DEMMEX organic cotton towel on white background

Keep cosy and warm after your next shower with this full body towel made from 100% organic Turkish cotton. OEKO-TEX certified and using organic dye, it's a sustainable choice for your bathroom.

Soft to the touch, it features a diamond weave and stylish tassels on the edges which shouldn't come undone thanks to their double knotted design.

There's also plenty of choice when it comes to colour, whether you want an uplifting tone like mint or lemon to bring some freshness to the room, or prefer a darker option like black or wine-red Bordeaux to add some sophistication to the space.

Aiko Green Towels

MADE aiko towels

Create a spa getaway feel in your own home with the luxurious Aiko towel set from

Made from woven cotton velour, this set of four towels in trendy olive green includes both smooth and textured sections to help absorb water quickly, so you can stay relaxed and dry off with ease after a long soak or hot shower.

Ultimate Turkish Cotton Towels

White company towels

Well-known for their quality materials, The White Company have created a collection of thick Turkish cotton towels with a premium and luxury feel. We love the stylish ribbed border, too!

Made with unique three-ply construction you won't find anywhere else on the UK market, the triple-woven yarn prevents shedding and should ensure a fluffy, absorbent towel for years to come. Also available in pearl grey.

Bliss Combed Cotton Bath Towels

Bliss Luxury Combed Cotton Bath Towels on white background

These classic styled towels are made from combed cotton to create a premium feel, with plenty of colours to choose from, ranging from denim to mocha to sky blue.

Aiming to replicate the style of towels you're likely to find at a luxury spa retreat, this set is available in extra large so you can fully wrap up and dry off after a long soak.

Promising to keep its soft textures after repeated use, this is a durable towel that doesn't compromise on quality, and is suitable for those with sensitive skin. The set comes in a laundry bag that's perfect for the gym or the pool.

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Bee and Daisy Towel

Next bee and daisy towel

Perfect for a summery theme and light décor, this bee and daisy towel has been made from 100% cotton for a soft and absorbent feel.

Available as either a hand towel for guests or as a larger bath towel, both are machine washable so can quickly be cleaned and replaced, keeping the sunshine in your bathroom.

Laura Ashley Luxury Cotton Embroidered Towel

Laura Ashley towels on white background

Soft and fluffy, these branded towels from Laura Ashley should bring some comfort and cosiness to your wet room, helping you to dry off and snuggle up in style.

Whether you prefer a blush pink colour or something more subtle like a dove grey or sea spray, there will be a tone to match your bathroom decor in their sizeable collection. Thanks to its zero twist pure cotton it should quickly absorb any water.

Christy Ashley Towels

Christy towels on white background

A smart and sophisticated set that would work well with a well-lit bathroom, these Ashley towels have a herringbone stripe design and are available in three colours including natural, blue and purple.

Whether you opt for the hand towel, bath towel or bath sheet, all three should be soft to the touch as they’re made from 100% combed cotton.

Bottle Green Ultimate Towel

Bottle Green Ultimate Towel

If you've gone for a bottle green theme in your bathroom these towels would make the perfect, practical addition.

Tested by the Good Housekeeping Guide, they're made from 100% cotton with Zero Twist yarns for added fluffiness, meaning should have all the absorbency you need with little risk of fibre shed. Plus, they're designed to retain their vivid colour after repeated use.

Giraffes Bath Towel

John Lewis & Partners Giraffes Bath Towel on white background

Bring your bathroom to life with this fun and colourful design featuring white giraffes on a lovely mustard background.


This set comes from a broad range which offers everything from face cloths and hand towels, to guest towels and bath sheets, so you can stock every kind of towel you need while keeping things consistent.


Andrew LloydDigital Writer

Andrew Lloyd is a digital writer covering the latest gadgets, appliances and devices across Immediate Media's special interest brands. Whether you’re relaxing at home, exploring a mountainside, or staring into space, he likely has a recommendation for you.