Lick has released their colour palette for 2024, and the paint shades they're loving are all about positive energy, warmth and having fun in our homes - that's something we can definitely get on board with.
One of our favourite newcomers to the UK paint market in recent years, Lick has made a splash with its small but perfectly formed range of shades and penchant for keeping its colour names simple - you'll see no 'Apple Blossom' or 'Cookie Crumb' here, just plain Pink 01 or Grey 04.
Last year, Lick's colour palette was all about 'slow colours' - calming shades inspired by nature. Check out the 2024 colour palette below and you'll see that this year's picks reflect a more energetic outlook, one that's all about warmth, joy, and having fun with our interiors.
The 2024 colour palette ties in perfectly with one of the biggest interiors trends we've seen emerging in recent months - dopamine decor. This look is all about going beyond 'sensible' neutrals and tapping into what really makes us happy, drawing a wide range of colours and patterns to create a truly mood-boosting scheme.
Of course, what constitutes 'feelgood' colours varies from person to person - and that's part of what we love about dopamine decor - but we challenge anyone not to feel uplifted by Orange 05 or Green 08!
What's clever about the palette, though, is that this is dopamine decor for grown-up spaces. While shades like minty Green 08 reflect Gen Z's embrace of fun and fresh Danish pastels, the Lick palette is balanced out with timeless neutrals. These are colours that are built for relaxing as well as rejoicing - it's no coincidence that White 05, Beige 03 and Red 03 also feature on the brand's Cosy Girl palette, a selection of nurturing, earthy shades designed to help you embrace TikTok's favourite new autumn aesthetic.
'Subtle and soothing, these enduring neutrals pair beautifully with the fresher, more vibrant colours in our palette, creating a sense of balance and harmony,' says Tash Bradley, Lick's Director of Interior Design and Colour Psychologist.
Even the most striking tones on the palette have a 'dusky' quality that enables them to bring character to a room without overwhelming it, like the soft terracotta of Red 03 or the soothing yellow-green undertone of Blue 03.
You'll also see a deeper neutral in Beige 02, reflecting a wider trend in interior design over the past couple of years which has moved away from cool greys and towards earthier tones. Or as Tash puts it: 'The grey-on-grey era is over. Decorators are bringing more warmth, energy and optimism into their homes through yellow-based neutrals and brighter, bolder shades.'
Where to buy Lick paint
Lick paints are available to order online at B&Q.
You can buy Lick paint at Lick's website, where you can also order their fab stick-on colour swatches. These peel-off stickers let you test out colours without having to mark your walls - you can even move them around the room to see how shades look in different lights.
In September 2022, Lick opened their first physical store in Battersea, south London.
How much does Lick paint cost?
A 2.5 tin of Lick paint will currently cost you £45, with free next-day delivery on orders over £100. Each can should cover 25-30 m. sq., and most spaces should require no more than two coats.
If you want to test out colours before you purchase, you can also order Lick's peel-off colour swatch stickers for £2 each.
You can also buy Lick decorating tools so you're fully prepared to get started once your paint arrives - a starter kit containing a roller, tray, masking tape and a cutting-in brush, all made of sustainable materials, currently costs £20.
How long does Lick paint take to dry?
Paint dry time can vary depending on temperature and humidity in the room, but under normal conditions Lick paint should be dry to the touch in one hour and fully dry in four hours.
What was Lick's colour palette for 2023?
Much like Dulux's Colour of the Year 2023 - Wild Wonder - the Lick paint palette for 2023 was inspired by nature and a need to engage our senses and reconnect with the world around us.
'We predict that in 2023, people will be gravitating toward a nature-inspired colour scheme of grounding neutrals, paired with earthy oranges, rich greens and mentally-stimulating teals,' Lick trend expert Matilda Martin said at the time.
'These colours will encourage you to slow down and be more mindful of your environment, to look out the window and take a moment to reconnect with the natural world that surrounds you'
The 2023 palette was made up so-called 'slow colours' - shades which are strong and characterful, but subtle enough to weather shifting trends for years to come.
Read on for Matilda's secrets on how to create four very different moods using colours from the Lick 2023 the palette: earthy and grounding, energising, nature's neutrals and mentally stimulating:
Earthy and grounding
Our lightest hue in the palette, White 06 is not your average white. This contemporary neutral has chalky pink undertones which makes it physically soothing. The perfect option for creating a warm, calm and peaceful space.
Taupe 03 Soho Roc House is our stone-coloured neutral that encourages relaxation. A mix of light brown and grey with subtle notes of pink, it will ground and reassure you.
The colour of the earth and wood, Beige 02 Soho Farmhouse is solid, dependable and totally cocooning. Beige 02’s warming yellow tones will envelop and comfort you, whilst connecting you to the outdoors from the safety of your home
For white and neutral decor inspo, check out our white living room ideas and white bedroom schemes, as well as beige bedrooms that are anything but boring.
Energising
Pink 13 Nashville House is dusky, warming, and packed full of emotion. The subtle touch of grey gives this hue an earthiness that will instantly ground and recharge you. A hug in a paint tin, pink has the ability to make your shoulders drop, making you feel physically safe.
An earthy orange with grounding brown undertones, Orange 02 brings a burst of energy into this palette. This hue will bring joy to any space, stimulating conversation and social interaction.
Looking for more pink room ideas? We've got inspiring pink bedrooms, classy pink living rooms, pink bathroom schemes and even ideas for pink kitchens.
Nature’s neutrals
Nature’s neutral, the colour green reconnects us to the natural world and symbolises life and re-growth. Simultaneously rustic and elegant, Green 05 Rome House’s earthy olive hues will immediately transport you to luscious forests, bringing life and optimism into your home due to its warming yellow undertones.
We're huge fans of green decor schemes - and to prove it, we've gathered our favourite ideas for fresh green bathrooms, nature-inspired green kitchens, and gorgeous green living rooms as well as soothing green bedrooms.
Mentally stimulating
Bold and calming, Teal 03 76 Dean Street is a mentally stimulating colour that encourages introspection and clarity of thought. Cocooning and warming due to its green undertones, Teal 03 really comes into its own as the sun sets - giving you a moment to reconnect with yourself.
Lighter Teal 01 combines the mentally calming characteristics of blue with the natural energy of green. Serene and calm - this balancing hue will help you unwind.
This palette engages your senses. You’ll notice how the colours in this palette have a tangibility to them - you can almost feel the powder coming off chalky White 06, and the warmth emanating from Orange 02.
If you're totally in love with blue-green schemes, you're not alone! We've rounded up some inspiring teal living room ideas and teal bedroom ideas.
Still in search of colour inspo? Check out our room colour scheme guides!